Let folks know you are an expert.
Make sure you update your Linked In profile with current job expertise and solicit recommendations and endorsements.
Do your homework.
Go to Ezinearticles.com and do a search for the keywords that describe your area of expertise.
Go to the I-Tunes Podcasts and do a powe search using your keywords. You will find hundreds of podcasts on your topic.
Sort the results by popularity and subscibe to the top ones.
Search YouTube for "how to" on the same keywords.
If you have a website, think of your "elevator pitch". If you had
seconds with a CEO in an elevator, how would you "sell" your site? This should be tied into the home page of your website. This is the first thing that people see.
Homework: Look at other sites and see what you like and what you don't.
Find your target market.
Start by visiting the Google keyword slector tool. Google: goodgle keyword tool on Google. It should be the first listing.
Once you are on the tool, enter afew keywords that relate to your site and you will quickly get a list of related words and phrases.
You can also visit http://directory.big-boards.com and search for the same keywords.
Your website should have a SEO (search engine optimization) tool and you can then enter related keywords. This way, people can find your site more easily and your ranking should improve. Visit their site and right click and select "view source". Notice a few lines of code that say "meta name". You should find teh line of code for the site description and the code for the keywords being targeted.
You can open a word document and start pasting the keywords from your favorite sites.
Visit other sites that are related to your business or the topic you write about. Visit
Try using Google Alerts to search for yourself. That way, you will know everytime you or your site is mentioned somewhere else online.
What makes a great website?
Generally, value comes from:
1. Updated content
2. Value items
3. Resource tools (podcasts, videos, blog posts, news feeds, quotes, documents or lesson ideas, etc.)
Enable the comment tool so that people can be part of the conversation.
Caution: I like to be able to approve or trash comments before they are posted.
You won't believe how many people troll blogs just to post links to their site selling prescription drugs or other retail sites.